Hand every rep the accounts that are actually buying.
VAR Conduit unifies your VAR org charts, your account list, and your intent data — Bombora, 6sense, ABX — into one queryable view. Filter to the in-market accounts you own at CDWI, SHIII, and InsightIII, see exactly who covers them, and skip the stale spreadsheet.
Zero VAR participation required · No data to buy
A live walk-through on your real channel data — no slideware.
Plate I — The resellers you sell through, converging · Illustrative
How it works
Four data sources, one short list.
Your VAR org charts, your accounts, your CRM, and your intent data — consolidated into one unified view. You bring the data; we make it queryable.
Import your channel
Drop in the VAR org chart — the monthly Excel from CDW or SHI — and your account list. Every import shows a reviewable preview before it commits, and undo-eligible imports reverse with one click afterward.
Connect CRM + intent
Connect HubSpot, or verify another supported CRM against your environment during onboarding, then overlay your Bombora, 6sense, or ABX export. Every synced dataset shows when it last succeeded — never a guessed date.
Run the week from it
Hand every rep their high-intent short list, chase the deals that went quiet, answer “who covers this?” in seconds, and walk into the QBR with the brief already built.
Intent + Targeting
Filter your whole channel down to who's ready to buy.
Import the buyer-intent scores you already pay for — Bombora, 6sense, ABX. VAR Conduit tags every matching account, so a rep can finally ask the question that matters:
“Show me the accounts we own at CDW with high intent.”
Filter by reseller and intent, and every match shows who covers it — and whether there's already a deal in flight. The exact view your reps work in, so the story you tell here is the story they live every day.
The whole channel, connected
Every reseller, every rep — one living map.
Your team at the center, every VAR you sell through branching out to the people who carry your accounts — connected and searchable, with freshness driven by your imports and CRM syncs. This is your channel in a single glance.
An illustrative channel map: your team at the top connects to resellers CDW, SHI Inc., Insight, and Softchoice, each branching to their regional VPs and account executives. The example uses 1,847 reps and 585k accounts across 4 resellers; these are demo figures, not customer results.
The demo workspace, in figures · Illustrative
The problem
Your channel runs on three artifacts nobody trusts.
The coverage spreadsheet
Rep contacts emailed around as .xlsx, stale by Tuesday. By the time you act on a row, three people have changed roles, one VAR added a region, and nobody can say who actually owns the account — or when that answer was last true.
The org-chart PDF
The monthly export lands in one inbox, gets forwarded twice, and quietly diverges from reality. The day someone leaves CDW, every copy in circulation becomes fiction — and no copy says which one is current.
The who-covers-what thread
Every deal question starts a reply-all archaeology dig. QBR prep means a week of pivot tables and reconciling lists. Leadership asks for a single channel view and gets four different answers.
The fix is not another tool on the pile. VAR Conduit replaces the spreadsheet, the org-chart PDF, and the who-covers-what thread — one login, and every answer carries its source and its date.
The platform
One conduit. Every reseller. Connected.
Org Tree
Reach the right rep at every VAR.
Import the monthly org chart, then drill any VAR's reporting chain — RVPs, AEs, SEs, sales leaders — and search people across every VAR from one workspace. When the next upload omits someone, the reorg report flags them absent — never silently deleted — with the accounts, pipeline, and intent riding on them.
Coverage
“Who covers this?” — answered with receipts.
Type one account name and get the covering reseller, the assigned rep, the escalation ladder, open pipeline, and intent — one defensible answer, ready to paste into the thread. Every assignment shows how it was matched, from which file, as of when — and your team can confirm it on the record.
Pipeline
The deals nobody is watching.
Pull opportunities from a supported CRM into one deal book, then work its blind spots: the chase list — open deals with no CRM update in weeks, matched to the partner reps who own the account — and the unattributed report, the open pipeline no reseller can yet be credited for, with where it concentrates.
The working surfaces
Every question your channel gets asked, answered on its own page.
Nine surfaces, each computed only from the data you upload or sync — nothing bought, nothing scraped, no reseller's participation required. The reports state their own basis; the actions keep an append-only trail.
Who covers this?
One account name in, one defensible answer out — the covering reseller, the rep, the escalation ladder, open pipeline, and intent.
White space
Your accounts in two honest buckets: nobody covers them, or someone does and the account has gone cold while in-market.
Chase list
Open deals with no CRM update in weeks — the CRM's own last-modified stamp, never sync time — matched to the partner reps who own the account.
Unattributed pipeline
Open synced deals no reseller can yet be credited for: how much is already owned in your channel, where it concentrates, and a ledger of the claims your team confirms.
Deal-reg arbitration
Two partners register the same deal — before you approve one, see who actually owns the relationship: tiers and traceable facts, never a black-box score.
Reorg report
Who's absent from your latest upload — never deleted, never presumed to have left — with the accounts, pipeline, and intent riding on them.
Portfolio
Every reseller's book side by side — unique versus shared accounts, coverage, intent, pipeline. Alphabetical on purpose: no rankings, no grades.
QBR brief
Pick a reseller and the quarterly brief assembles itself — frozen as a record you can reopen, exported as a branded PDF, with a since-last-brief delta.
Follow-up actions
Log the follow-up on an account or a quiet deal, hand it to an owner, complete or reopen it — on an append-only trail of who did what, when.
End to end
Everything you already have, joined into one short list.
You bring the VAR org charts, the account list, the CRM, and the intent you already pay for. VAR Conduit joins them into one queryable view — and hands every rep the accounts worth their time.
How VAR Conduit fits together, end to end: five sources you already have — your VAR org charts, your account list, your CRM, your buyer-intent data, and your sales team’s account knowledge — flow into VAR Conduit, which joins them into one queryable view. From that view come the three things reps act on: which accounts are in-market, who covers each one at every VAR, and which deals are already in flight — handed to every rep as a single short list of the accounts worth working.
The goal — what the short list is built to drive
Work the in-market accounts first
Reps spend their hours on the accounts showing intent — not on a flat, alphabetical list where the hot ones are buried.
One shared view of who owns what
Everyone sees the same coverage, so two reps stop chasing the same account at the same VAR — and nothing falls through the gap.
Forecast from one source, not four
Pipeline, coverage, and intent reconciled in a single view, instead of four spreadsheets that quietly disagree.
How the numbers earn trust
Every number arrives with its working shown.
Channel numbers get pushed back on — by your CRO, by the VAR, by the rep who swears the account is his. So every report here ends the same way: “How these numbers are computed” — the data's as-of date, the exact definition of each headline, the match-tier breakdown, raw row counts, known gaps, and each contributing dataset's import date. The same appendix rides the exported PDF.
Fuzzy never reaches a headline.
Headline numbers count exact and normalized name matches only. Probable matches — trigram similarity — are shown separately as “additional probable” and never folded in, so coverage is never over-claimed.
Dates are never invented.
Every coverage assignment carries its provenance — matched how, from which file, as of when, recorded when. A date the platform doesn't have reads “not recorded.” Never today, never a guess.
Confirmation is not verification.
Your team can confirm coverage on the record, and the product says so in writing: recorded as your team's confirmation — VAR Conduit does not independently verify coverage.
People go absent, never “gone.”
When an upload omits someone, the reorg report flags them absent from that upload — it never deletes them, and it never claims they left.
The trail only appends.
Follow-up actions and the audit log record who did what, when — entries are added, never rewritten. GDPR export and erasure are built in.
Built by an operator who sold through CDW — twice. Every feature solves a wall they hit firsthand.
Built for channel teams selling through
The investment case
Stop paying for intent data you can’t action.
You’re already investing in intent data and the channel team that sells through your VARs. VAR Conduit connects those inputs into a short list of in-market accounts, the people who cover them, and any connected open pipeline. Bring representative exports and we’ll work through the result during a 20-minute live walkthrough.
- In: your intent data — Bombora / 6sense / ABX — and your channel data — org charts, accounts, CRM.
- Through: VAR Conduit.
- Out: measurable pipeline lift — the short list, per rep, per VAR.
20 minutes · your real data · no slideware
Stop guessing. Start operating.
One call on your real data and you'll know if we're a fit. No sales pressure, no integration sprint.