Hand every rep the accounts that are actually buying.
VAR Conduit unifies your VAR org charts, your account list, and your intent data — Bombora, 6sense, ABX — into one queryable view. Filter to the in-market accounts you own at CDW, SHI, and Insight, see exactly who covers them, and skip the stale spreadsheet.
Zero VAR participation required · no data to buy
A live walk-through on your real channel data — no slideware.
How it works
Four data sources, one short list.
Your VAR org charts, your accounts, your CRM, and your intent data — consolidated into one unified view. You bring the data; we make it queryable.
Import your channel
Drop in the VAR org chart — the monthly Excel from CDW or SHI — and your account list. AI maps the columns; the org tree builds itself.
Connect CRM + intent
Connect HubSpot today — Salesforce and Dynamics are verified live during your onboarding — and overlay your Bombora, 6sense, or ABX scores. Every account gets an owner, a deal status, and an intent grade.
Target what's in-market
Filter to the high-intent accounts you own at each VAR, hand every rep their short list, and stop working a flat spreadsheet.
Intent + Targeting
Filter your whole channel down to who's ready to buy.
Import the buyer-intent scores you already pay for — Bombora, 6sense, ABX. VAR Conduit tags every matching account, so a rep can finally ask the question that matters:
“Show me the accounts we own at CDW with high intent.”
Filter by reseller and intent, and every match shows who covers it — and whether there's already a deal in flight. The exact view your reps work in, so the story you tell here is the story they live every day.
The whole channel, live
Every reseller, every rep — one living map.
Your team at the center, every VAR you sell through branching out to the people who carry your accounts — connected, searchable, and always current. This is your entire channel in a single glance.
A live map of your channel: your team at the top connects to resellers CDW, SHI Inc., Insight, and Softchoice, each branching to their regional VPs and account executives, with data flowing across every link. Together they span 1,847 reps and 585k accounts across 4 resellers.
The demo workspace, in figures · Illustrative
The problem
Your channel team is drowning in spreadsheets.
Spreadsheets that go stale by Tuesday
Channel teams email .xlsx files of rep contacts back and forth. By the time you act on one, three people have changed roles, one VAR added a region, and your AE has no idea who actually owns the account.
Targeting by gut, not by intent
Your intent platform flags who's surging. Your channel data knows who covers them at CDW or SHI. But nobody's joined the two — so reps work a flat account list instead of the handful that are actually in-market.
Every quarter, the same chaos
QBR prep means a week of pivot tables and reconciling lists. Pipeline reviews drag because nobody trusts the source data. Leadership asks for a single channel view and gets four different answers.
The platform
One conduit. Every reseller. Live.
Org Tree
Reach the right rep at every VAR.
Import the monthly org chart once, then drill any VAR's full reporting chain — RVPs, AEs, SEs, sales leaders. Cross-reference the same person across multiple VARs. LinkedIn + ZoomInfo lookups one click away on every row.
Accounts + Intent
Who owns it — and how hot it is.
585k accounts across your channel, filterable by reseller, segment, region, and buyer intent. Type three letters, get fuzzy matches in 78ms. Every row shows who at which VAR carries it, its intent grade, and any live deal — so reps work the in-market accounts first.
Pipeline
The deal book your CRM can't show you.
Pull opportunities from your CRM into one sortable list — HubSpot connects today; Salesforce, Dynamics, Pipedrive, and Zoho are verified live during your onboarding. Health scores, smart insights, ⌘K everything. Outreach composer with merge fields wired to your org tree.
End to end
Everything you already have, joined into one short list.
You bring the VAR org charts, the account list, the CRM, and the intent you already pay for. VAR Conduit joins them into one queryable view — and hands every rep the accounts worth their time.
How VAR Conduit fits together, end to end: five sources you already have — your VAR org charts, your account list, your CRM, your buyer-intent data, and your sales team’s account knowledge — flow into VAR Conduit, which joins them into one queryable view. From that view come the three things reps act on: which accounts are in-market, who covers each one at every VAR, and which deals are already in flight — handed to every rep as a single short list of the accounts worth working.
The goal — what the short list is built to drive
Work the in-market accounts first
Reps spend their hours on the accounts showing intent — not on a flat, alphabetical list where the hot ones are buried.
One shared view of who owns what
Everyone sees the same coverage, so two reps stop chasing the same account at the same VAR — and nothing falls through the gap.
Forecast from one source, not four
Pipeline, coverage, and intent reconciled in a single view, instead of four spreadsheets that quietly disagree.
Built by an operator who sold through CDW — twice. Every feature solves a wall they hit firsthand.
Built for channel teams selling through
Stop guessing. Start operating.
One call on your real data and you'll know if we're a fit. No sales pressure, no integration sprint.