Plans
Pricing that grows with your channel.
Start with the core channel workspace, then add reseller capacity, advanced workflows, and enterprise controls as your operation grows.
How it works
Priced to your channel, not a checklist.
- 01
Start with your base.
Starter includes the core channel workspace and capacity for up to three VARs.
- 02
Add VARs as you grow.
Growth expands reseller capacity and adds advanced pipeline, export, outreach, and AI-assisted workflows.
- 03
Pick the tier that fits.
Enterprise adds unlimited VARs, SAML/SCIM, API access, outbound webhooks, and Ask My Channel.
Choose your tier
Three plans, matched to how your channel operates.
Starter
For vendors starting to organize their core VAR relationships.
Get your channel into one queryable view.
Let's talkGrowth
Most popularFor established channel teams running multiple strategic VARs.
Operate your whole channel from one place.
Let's talkEnterprise
For large or complex channel orgs — custom terms, tailored to how you run your channel.
Bespoke terms, built for scale.
CustomCompare
What's in each plan.
Core on every plan
- IncludedOrg TreeVAR hierarchy & org-chart mapping
- IncludedAccountsAccount-ownership intelligence — who owns what, where
- IncludedPipelineCRM integration, open pipeline attached to accounts
- IncludedCRM integrationsSupported connections verified against your environment during onboarding
- IncludedAccount securityClerk-backed sign-in and account-security controls
- IncludedZero VAR participationYou bring your own data — no reseller opt-in required
Starter
For vendors starting to organize their core VAR relationships.
- Channel scale
- Up to 3 VARs
- Pipeline analytics & Smart Insights
- Not included
- Outreach composer & data exports
- Not included
- AI-assisted imports, insights & matching
- Not included
- Ask My Channel
- Not included
- REST API & outbound webhooks
- Not included
- SAML SSO & SCIM
- Not included
- Terms
- Standard
Growth
Most popularFor established channel teams running multiple strategic VARs.
- Channel scale
- Up to 8 VARs
- Pipeline analytics & Smart Insights
- Included
- Outreach composer & data exports
- Included
- AI-assisted imports, insights & matching
- Included
- Ask My Channel
- Not included
- REST API & outbound webhooks
- Not included
- SAML SSO & SCIM
- Not included
- Terms
- Standard
Enterprise
For large or complex channel orgs — custom terms, tailored to how you run your channel.
- Channel scale
- Unlimited VARs
- Pipeline analytics & Smart Insights
- Included
- Outreach composer & data exports
- Included
- AI-assisted imports, insights & matching
- Included
- Ask My Channel
- Included
- REST API & outbound webhooks
- Included
- SAML SSO & SCIM
- Included
- Terms
- Custom
Clerk-backed account security on every plan. SAML/SCIM on Enterprise. SOC 2 Type II in progress; not yet audited or certified.
You’re already investing in intent data and the channel team that sells through your VARs. VAR Conduit connects those inputs into a short list of in-market accounts, the people who cover them, and any connected open pipeline.
- In: your intent data — Bombora / 6sense / ABX — and your channel data — org charts, accounts, CRM.
- Through: VAR Conduit.
- Out: measurable pipeline lift — the short list, per rep, per VAR.
Before you book
Straight answers.
How much does VAR Conduit cost?
Because VAR Conduit is mapped to your channel — how many VARs you sell through, the size of your rep coverage — pricing is tailored. Plans start at $35k/year. Book a 20-minute walkthrough on your real data and we’ll show you exactly what the investment looks like next to the pipeline it surfaces. No slideware.
Do our VARs have to participate or log in?
No. Zero VAR participation required. VAR Conduit unifies data you already have — your org charts, your account list, your intent feed, your CRM. No reseller opt-in, nothing to buy.
How long does onboarding take?
About an hour of your time. Drop in a VAR org chart, upload your account list or connect HubSpot, and import your intent export — most teams see their coverage map the same day. We drive the first pass with you.
See your channel on your data.
Bring your VAR contacts and your account list — we'll show you the accounts you already own across your channel, and who covers them.