The story
Built by channel ops, for channel ops.
In a previous life, our founder spent years running a channel program — and kept hitting the same gaps. Every quarter started with a frantic week of pivot tables, every QBR opened with leadership asking “who actually owns this account at SHI?”, and every time someone left CDW the org chart became fiction overnight.
After explaining one too many times why the reseller spreadsheet had four versions and none of them matched the CRM, he started sketching what would become VAR Conduit.
The thesis was simple: every vendor selling through the channel already pays for buyer-intent data — and has no way to see it on the resellers who actually carry their accounts. Intent sits in one tool, the VAR org chart in a spreadsheet, the pipeline in a CRM, and nobody can answer the one question that matters: which in-market accounts do I already own across my channel, and who at CDW or SHI covers them? VAR Conduit overlays your intent on the cleanest org tree of every VAR you sell through, and hands each rep the short list of accounts actually worth their time.
We're a small, deliberate team. We'd rather ship the fundamentals extremely well — Org Tree, Accounts, Intent, Pipeline, Audit — than promise AI-everything and deliver none of it. We're patient about scaling. We're impatient about correctness.
If you sell through CDW, SHI, Insight, Softchoice, Connection, Computacenter, or any combination of the dozens of resellers that move enterprise infrastructure — we built this for you.